This cleanser has a very sticky and goopy texture. I was expecting it to be more of a runny texture (due to it being an oil cleanser), but it was sticking to my hands and face very well. It smells faintly of aloe vera (one of the main ingredients in this cleanser, along with marine algae). It has a white color and rubs in very smoothly. I applied the cleanser to my face, then added water to help soap it up a bit. I was surprised by how well this lathered when mixed with water. I was expecting to have to scrub quite a bit to get it off. After rinsing the cleaner off, I was left with softer and more vibrant skin with a little bit of tackiness. I think this cleanser would work well before applying makeup due to the slight tackiness it leaves behind. Definitely impressed with this product - the best cleanser I've tried lately! I can't wait to keep using this!